Social Branded Content
Video content and social media are here to stay. And in our media-saturated world, getting full video views is an uphill battle.
Ultimately, we want to make a connection with the viewer, sparking a desire to engage in the activity. We needed a style that was different than anything VSPC had done before.
We started with a strategy to launch two videos a week over the course of five months.
In September 2019, at the end of the original scoped five months, we had 37 completed and launched videos covering a range of topics and activities.
The local culinary scene is booming in St. Pete/Clearwater. See some of the tastiest dishes – and most intriguing restaurants – in this series that focuses all on the food. Each episode is music-driven with on-screen graphics to relay fun information and tidbits.
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From shuffleboard to floating tiki huts, St. Pete/Clearwater has a unique and quirky culture all its own. Uncover our favorite local activities and see how to get in on the action. Each episode’s story is driven by a local talent that reflects the destination’s fun personality.
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Want to see what Florida’s best chefs are up to? Get into the kitchen with these chef-lead interviews, see what they’re cooking up, and follow them to some of their favorite places in St. Pete/Clearwater. Each episode follows a different restaurant’s chef or owner(s) as the story driver.
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More than just ‘things to do’, this series digs into events that celebrate St. Pete/Clearwater’s culture, customs and one-of-a-kind events. Each episode is music-driven with on-screen graphics.
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Local chefs whip up Florida-inspired dishes at beautiful locations with a literal mobile kitchen. Each episode is hosted by a chef.
RESULTS
Every evolution of VSPC’s social series works towards capturing the essence of the destination. This strategy has paid dividends:
37 Videos
5 Months
158,000
Budgeted
6,000+
New Social Followers
70,000+
Completed Views
740,000+
Minutes of video viewed