Social Branded Content

Video content and social media are here to stay. And in our media-saturated world, getting full video views is an uphill battle.

Ultimately, we want to make a connection with the viewer, sparking a desire to engage in the activity. We needed a style that was different than anything VSPC had done before.

We started with a strategy to launch two videos a week over the course of five months.

In September 2019, at the end of the original scoped five months, we had 37 completed and launched videos covering a range of topics and activities.

Savor This Hero Image

The local culinary scene is booming in St. Pete/Clearwater. See some of the tastiest dishes – and most intriguing restaurants – in this series that focuses all on the food. Each episode is music-driven with on-screen graphics to relay fun information and tidbits.

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Best Ever SPC Hero Image

From shuffleboard to floating tiki huts, St. Pete/Clearwater has a unique and quirky culture all its own. Uncover our favorite local activities and see how to get in on the action. Each episode’s story is driven by a local talent that reflects the destination’s fun personality.

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Indulge With Hero Image

Want to see what Florida’s best chefs are up to? Get into the kitchen with these chef-lead interviews, see what they’re cooking up, and follow them to some of their favorite places in St. Pete/Clearwater. Each episode follows a different restaurant’s chef or owner(s) as the story driver.

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SPC Events Hero Image

More than just ‘things to do’, this series digs into events that celebrate St. Pete/Clearwater’s culture, customs and one-of-a-kind events. Each episode is music-driven with on-screen graphics.

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Mobile Kitchen Hero Image

Local chefs whip up Florida-inspired dishes at beautiful locations with a literal mobile kitchen. Each episode is hosted by a chef.

RESULTS

Every evolution of VSPC’s social series works towards capturing the essence of the destination. This strategy has paid dividends:

37 Videos

5 Months

158,000

Budgeted

6,000+

New Social Followers

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70,000+

Completed Views

740,000+

Minutes of video viewed

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