Amplify: Louisiana

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Case Studies
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Amplify: Louisiana

OVERVIEW

At Odyssey Studios, we believe that music is more than entertainment—it’s the heartbeat of a destination. Amplify: Louisiana, our three-part mini-series, set out to capture the state’s deep-rooted musical heritage while giving audiences an intimate look at its vibrant culture. From jazz and zydeco to gospel and blues, Amplify: Louisiana brought the sounds of the state to life, exposing how history, culture, and music are inseparable.

SUCCESS

650k+
Minutes Watched
$1.3M
In Earned Media Value
2x
International Awards
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THE STORY

With Amplify, no two seasons are alike—each series is shaped by the destination itself. Louisiana’s influence on music is unmatched, making it the perfect setting for a season that dives into the deep connections between place, history, and sound.

 

Directed by Gaven Bellour, Executive Produced by Jordan Wollman and Claire Wingate, and brought to life by host Sean Ardoin, the series traveled across three distinct regions of Louisiana. Through rich cinematography and immersive storytelling, Amplify: Louisiana highlighted the state’s musical icons, unsung legends, and the cultural roots that continue to inspire artists worldwide.

 

Global Reach & Distribution

Amplify: Louisiana premiered across multiple platforms, including Amazon Prime Video, Zeam, and YouTube, ensuring accessibility to a wide and diverse audience. The series resonated deeply with music lovers, history buffs, cultural explorers, and travelers, drawing viewers into Louisiana’s one-of-a-kind atmosphere.

 

A Legacy of Impact

Earning a Silver Dolphin at Cannes, one of the world’s most prestigious corporate media awards, positioned Amplify: Louisiana as a global standout. Recognition from Brand USA further cemented the series’ role in innovative destination storytelling, proving that culture-driven content has the power to shape perceptions and inspire travel.

 

What’s Next?

Following the success of Amplify: Louisiana, Odyssey Studios is set to release Season 4: St. Croix in Q2 of 2025, continuing our journey of uncovering the deep connections between music and place.

AWARDS

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WHAT’S NEXT?

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