Great stories engage travelers unlike any other media. We have the receipts.

Content Gets Results

In 2024 alone

4.7MM

Hours watched

$588MM

In media value

1.2MM

Active monthly watchers

What’s the Value of Entertainment Content?

We built this handy calculator to show ad value equivelency. Simply input the number of minutes your content has accumulated, and our calculator will show you the amount of money you would have to spend in traditional ad dollars to get the same value.

Input Your Minutes Watched

Content Engagement Value

$

Note: The CEV is not intended to be a measure of ROI. Rather its the equivalent cost you would expend to produce the same results via paid advertising means.

The Content Value Initiative is a working group of voluntary members from or associated with the Travel & Hospitality industry. Its purpose is to establish a baseline monetary value in the viewing of organic content by consumers on digital and streaming channels.

How we do it.

Long after media has been spent, we continue to see meaningful viewership numbers, increasing the initial content value.

Unlike advertising, entertainment lives on.

Part of the reason putting hard dollars on advertising equivelancy is difficult is that entertainment, unlike most advertising, has an unlimited shelf life, often resurfacing at the most unexpected times.

Case study: Life’s Rewards

On top of generating $300,000 in direct bookings, and after four years without media, we continue to see ~1,200 minutes of watch time per week. That’s $2,280 per week in advertising value. Every single week.