Great stories engage travelers unlike any other media. We have the receipts.
Content Gets Results
In 2024 alone
4.7MM
Hours watched
$588MM
In media value
1.2MM
Active monthly watchers
What’s the Value of Entertainment Content?
We built this handy calculator to show ad value equivelency. Simply input the number of minutes your content has accumulated, and our calculator will show you the amount of money you would have to spend in traditional ad dollars to get the same value.
Input Your Minutes Watched
Content Engagement Value
$
Note: The CEV is not intended to be a measure of ROI. Rather its the equivalent cost you would expend to produce the same results via paid advertising means.
The Content Value Initiative is a working group of voluntary members from or associated with the Travel & Hospitality industry. Its purpose is to establish a baseline monetary value in the viewing of organic content by consumers on digital and streaming channels.
More at ContentValue.orgHow we do it.
Long after media has been spent, we continue to see meaningful viewership numbers, increasing the initial content value.
Unlike advertising, entertainment lives on.
Part of the reason putting hard dollars on advertising equivelancy is difficult is that entertainment, unlike most advertising, has an unlimited shelf life, often resurfacing at the most unexpected times.
Case Studies
Life’s Rewards
$592K
Content value over 5 years
$0
ad spend since media run
On top of generating $300,000 in direct bookings, and after five years without media, we continue to see ~1,200 minutes of watch time per week. Every single week.
Cheat Meal: Virginia Beach
$2.7M
Content value
1.4M
Minutes watched
This series premiere outperformed everyone’s predictions. Minutes watched were nearly 10x the promise, while average watch time was 5.5x, pointing to a very engaged audience.
Amplify: Rogers
$1.6M
Content value over 5 years
851K
Views post-launch
Like Life’s Rewards, we have continued to see tremendous viewership well after the intial media run. 5 years on, zero dollars spent, and Rogers consistently gains new eyeballs.
Lets talk
Whether its producing original content for your brand or helping you find the right distriubtion, we can help.