Episodic Video Series

Creating episodic video content that works

In a world where consumers strive to collect experiences, selling a destination starts with inspiration.

The Kentucky Department of Tourism needed Odyssey to concept, produce and distribute video content that would grab travelers in the dreaming phase. Here’s how we crafted video content to keep Kentucky top of mind.

01

Sound Travels Logo

A behind-the-scenes look at Kentucky’s musicians, bands and instrument makers.

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02

Rooted in Flavor Logo

Discover the extraordinary faces and places that define Kentucky’s culinary scene with chef Graham Elliot.

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03

Stoked with Adam Glick Logo
Stoked with Adam Glick Hero Image

Chef Adam Glick from the hit TV series “Below Deck” seeks outdoor adventures and amazing eats in Kentucky.

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04

Distilled
Distilled Hero Image

Uncover the craftsmanship that goes into creating some of the best bourbon in the world.

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05

Behind the Gait Logo
Behind the Gait Hero Image

An insider’s guide to Kentucky horse farms and horse farm owners.

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06

Foal Play Logo
Foal Play Hero Image

Go in the stables to meet the baby foals that might become the next champions.

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07

Made in Kentucky Logo
Made in Kentucky Hero Image

Tour where some of the world’s most iconic brands got their start.

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08

Kentucky Moments Logo
Kentucky Moments Hero Image

Meet the state’s top innovators and see what they’re working on next.

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09

Kentucky Focus Logo
Kentucky Focus Hero Image

Explore the beauty and culture of Kentucky through the lens of a world-renowned travel photographer.

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10

On the Rocks Logo
On the Rocks Hero Image

Kentucky mixologists put their own spin on time-honored classics.

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RESULTS

In just 45 days of launch (March 25-May 8), we generated outstanding results on our owned channels with little paid media – only a $5,000 social campaign – to support them.

2,091,768

Impressions from social media

49%

Average video completion

3,100%

Increase to KentuckyTourism.com

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21,280

Total video views

217%

Increase in video plays on KentuckyTourism.com

1.05%

Facebook click-through rate

*industry average: 0.9%