Episodic Video Series
Creating episodic video content that works
In a world where consumers strive to collect experiences, selling a destination starts with inspiration.
The Kentucky Department of Tourism needed Odyssey to concept, produce and distribute video content that would grab travelers in the dreaming phase. Here’s how we crafted video content to keep Kentucky top of mind.
01
A behind-the-scenes look at Kentucky’s musicians, bands and instrument makers.
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02
Discover the extraordinary faces and places that define Kentucky’s culinary scene with chef Graham Elliot.
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03
Chef Adam Glick from the hit TV series “Below Deck” seeks outdoor adventures and amazing eats in Kentucky.
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04
Uncover the craftsmanship that goes into creating some of the best bourbon in the world.
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05
An insider’s guide to Kentucky horse farms and horse farm owners.
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06
Go in the stables to meet the baby foals that might become the next champions.
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07
Tour where some of the world’s most iconic brands got their start.
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08
Meet the state’s top innovators and see what they’re working on next.
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09
Explore the beauty and culture of Kentucky through the lens of a world-renowned travel photographer.
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10
Kentucky mixologists put their own spin on time-honored classics.
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RESULTS
In just 45 days of launch (March 25-May 8), we generated outstanding results on our owned channels with little paid media – only a $5,000 social campaign – to support them.
2,091,768
Impressions from social media
49%
Average video completion
3,100%
Increase to KentuckyTourism.com
21,280
Total video views
217%
Increase in video plays on KentuckyTourism.com
1.05%
*industry average: 0.9%