Columbus, Ohio, August 12, 2024 — Odyssey Studios announced a groundbreaking trilateral partnership with Gray Media and Zeam Media during U.S. Travel’s annual ESTO conference in Columbus, Ohio. This alliance marks a significant leap forward in promoting travel destinations, hospitality firms, and tourism attractions across the United States.
The partnership gives the travel industry unprecedented access to a vast national audience, leveraging the power of Zeam’s streaming platform, the go-to destination for free and local content. This audience is further enhanced through Gray Media’s extensive network of 113 broadcast television stations, reaching approximately 36% of all U.S. households.
Odyssey Studios, known for its internationally acclaimed, entertainment-first approach to branded content, will bring its expertise to the partnership, creating and curating content ensuring that series and branded campaigns are creatively compelling with a central focus on hyper-local storytelling. Through Odyssey’s innovative content strategies, brands can expect to connect with audiences in impactful, memorable, and actionable ways.
This collaboration is poised to redefine how the travel and entertainment industries reach and engage with their target audiences through television content, providing a comprehensive suite of market-specific promotional opportunities that are both extensive and finely tuned to the needs of different destination partners.
About Gray Media
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films.
About Odyssey Studios
Odyssey Studios is a globally recognized leader in the creation of branded content for the travel and hospitality industry, blending entertainment with branded content to create engaging experiences that resonate with viewers. With a focus on innovative storytelling, Odyssey has set the standard for entertainment-first destination marketing content.
About Zeam Media
Founded by Jack Perry, Zeam Media forges unprecedented connection in the new media landscape for broadcasters, advertisers, creators, and viewers. Its OTT platform Zeam currently reaches the U.S. population across over 165 DMAs and features 250 over-the-air channels available for streaming. Zeam Media supports more local streaming than any other media company, and powers live for the industry’s most successful OTT solutions, including live for Paramount+, Hulu, fuboTV, the NFL, Amazon, Roku and AppleTV, plus hundreds of other apps and websites.
Media Contact:
Jason Wolz
Head of Product
jason@odysseystudios.com
Odyssey Studios