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YouTube Is The New TV
April 25, 2025
The latest Nielsen Gauge report confirms what many marketers and media consumers have sensed for years: YouTube is officially dominating…
The Power of Improv in Video Storytelling: Unlocking Creativity with a Single Word
April 11, 2025
Have you ever been to a good improv show? Like one where your sides hurt from non-stop belly laughter and…
The Big-Screen Shift: What YouTube’s Latest Milestones Mean for Destination Marketing
February 20, 2025
At Odyssey Studios, we’ve always believed in the power of cinematic storytelling to capture the imagination for potential travelers. Now,…
Promoting Your Destination with Apple Maps Guides
January 8, 2025
At Odyssey Studios (the content studio at Miles Partnership), we're always searching for fresh, innovative ways to showcase our partner destinations that…
The Lesson DMOs Should Learn from Anthony Bourdain: Building Emotional Equity
August 1, 2024
Anthony Bourdain's shows, like "Parts Unknown" and "No Reservations," were compelling for many reasons, but at their core, it was…
The Set Effect – TV Inspiring Travel
February 6, 2023
Travel trends today are about exploration in new ways. After an uncertain couple of years in the travel and tourism…
A Behind-The-Scenes Look At How Hollywood Develops Stories For Scripted Television Shows
October 21, 2022
Hollywood is always looking for the next big thing. They strive to create unique and interesting scripted series that will…