Revel x Lincoln Launch Anthem

Revel and Lincoln, both leaders in their respective industries, sought to reveal their partnership in a way that transcended typical product announcements. This was more than a collaboration; it was the fusion of two philosophies, a union of tactile and auditory perfection. The challenge was to create a launch moment that not only celebrated the partnership but also elevated it—positioning it as a union that redefines the driving and listening experience.

Revel and Lincoln sought to announce their partnership with a video that captured the synergy between their brands. Our role was to craft a compelling narrative and elevate the provided footage through meticulous post-production. The story we wrote framed the collaboration as a seamless blend of tactile and auditory perfection, emphasizing how both brands obsess over every detail to create unparalleled experiences.

 

Through evocative storytelling and precise editing, the video highlighted Revel’s engineering of in-car sound systems, inspired by their flagship home theatre technology, and Lincoln’s creation of a sanctuary on wheels. The final piece positioned the partnership as “almost magical,” resonating with audiences and reinforcing the shared ethos of luxury, innovation, and excellence.