FOR IMMEDIATE RELEASE
Odyssey Studios Celebrates Louisiana Office of Tourism’s Win at the 2024 Brand USA Outstanding Video Storytelling Awards for “Amplify: Louisiana”
Sarasota, Florida – Odyssey Studios is thrilled to congratulate the Louisiana Office of Tourism for winning the 2024 Brand USA Outstanding Video Storytelling Award for their captivating series, Amplify: Louisiana. This prestigious honor was presented by Brand USA Chief Marketing Officer Staci Mellman at U.S. Travel’s ESTO (Educational Seminar for Tourism Organizations) in Columbus, Ohio, where industry leaders gathered to celebrate the best in destination marketing.
Amplify: Louisiana, produced in partnership with Odyssey Studios and the support of local creators and communities, takes viewers deep into the heart of Louisiana’s vibrant music scene. The series showcases how local artists are shaped by the communities they call home and, in turn, how their music defines the cultural landscape of the state. With engaging host and four-time Grammy-nominated zydeco artist Sean Ardoin, a native Louisianan, and immersive storytelling, Amplify: Louisiana gives viewers a front-row seat to the soul of Louisiana through its dynamic and diverse musical heritage.
“We are immensely proud to have worked alongside the Louisiana Office of Tourism on this series,” said Ryan Thompson, Founder of Odyssey Studios. “From start to finish, Amplify: Louisiana reflects the spirit of authentic storytelling, celebrating the people and music that make Louisiana a global destination. We are honored to have been part of this award-winning project.”
Key contributors from the Louisiana Office of Tourism, including Doug Bourgeois, Assistant Secretary of Tourism; Jennifer Berthelot, Director of Communications; and Lacey Chataignier, Louisiana Music Program Director, played a pivotal role in crafting this powerful narrative. Claire Wingate, Head of Production and Operations, and Jordan Wollman, Vice President of Branding and Creative, both from Odyssey Studios, also contributed significantly, alongside talented local artists and production teams. Together, they have brought to life the rhythms and stories that make Louisiana a must-visit destination for music lovers worldwide.
About the Brand USA Video Storytelling Awards
The Brand USA Video Storytelling Awards recognize destination marketing organizations that use best-in-class video storytelling to bring their destinations to life. Videos are evaluated by a panel of Hollywood producers, directors, and content creators with experience working on major networks like Netflix, BBC, Discovery Channel, HBO, and NBC Universal. Judging criteria include a clear and unique story arc, high-quality cinematography, strong characters, and the ability to inspire viewers to visit the featured destination.
About GoUSA TV
GoUSA TV streams compelling travel stories from across the United States, broadcasting to audiences in over fifty countries. Its diverse programming, including award-winning documentaries, series, and shorts, highlights authentic American experiences from small towns to iconic urban landscapes, inviting viewers to explore the unique cultures, places, and people that define the U.S. as a top travel destination.
For more information on the 2024 Brand USA Storytelling Awards and this year’s winners, visit thebrandusa.com/storytellingawards. To watch Amplify: Louisiana, visit https://places.travel/series/amplify-louisiana.
About Odyssey Studios
Odyssey Studios is a creative powerhouse specializing in travel storytelling that connects destinations with travel audiences. Through immersive video production, we capture the heart of people and places, bringing their stories to life. To learn more, visit odysseystudios.com.
Media Contact:
Lizette Burciaga
Marketing and Promotions Manager
lizette@odysseystudios.com
Odyssey Studios